Insights Adviser Member Protection National Friendly

27th May 2025

Income Protection, and the safety net it provides for those unable to work due to ill health or injury, is increasingly recognised as fundamental in financial planning. Yet, when it comes to Accident Only Income Protection, it’s sometimes met with scepticism.

 

“Is this even a real product?”

 

As a specialist provider committed to helping customers access affordable protection, we recognise accident only income protection as not only a legitimate product but a vital stepping stone for those who would otherwise remain entirely unprotected.

Accident only income protection does ‘exactly what it says on the tin’: financial support if you are unable to work following an accident. Unlike income protection policies, it doesn’t cover absence due to ill health. That limitation is openly communicated and doesn’t make it an ‘inferior’ product.

Our ‘Bruised Britain’ consumer study found nearly a third (29%) of adults have experienced an accident in the last three years. Of those, over half (57%) had to take unplanned annual leave. Accident-related concern is especially apparent amongst those in high-risk occupations, such as construction, transport, and manufacturing.

 

“We view accident-only products as a gateway, not a final destination.”

 

Accident only income protection gets customers (especially those with pre-existing conditions) thinking about financial planning. For many, traditional income protection plans are unaffordable or feel out of reach. This is especially true for the self-employed, young professionals, and manual workers.

Our research found that those aged 35 or younger are more likely to take out accident only income protection than any other age group, with 51% having cover in place to protect their income. This compares to 28% of those aged 35-54 years old and 14% for those aged 55 or older.

At the moment, price sensitivity is high, and underwriting can be challenging for those with pre-existing conditions. Accident only income protection is more accessible and allows for significantly lower premiums.

In other words, accident-only protection isn’t about cutting corners. It’s about providing a practical, immediate solution for people who might otherwise fall through the cracks.

 

“Accident only income protection isn’t just real; it’s responsible.”

 

Regulators have rightly urged providers to serve diverse customer needs, and accident-only products are included in that mandate. We see it as part of our mission at National Friendly to democratise protection.

We’re not suggesting that accident only income protection is a substitute for income protection. It isn’t. But that doesn’t mean it has no value. Just as Critical Illness Cover (CIC), Term Life Insurance, and budget dental plans serve a purpose, so too does this product.

The question shouldn’t be whether accident only income protection is a real product; rather, is accident only income protection suitable, accessible, and helpful for the people who need it?

 

"Accident only protection isn’t about cutting corners. It's about providing a practical, immediate solution for people who might otherwise fall through the cracks."

Latest Press Releases

Next Intelligence adds National Friendly to its protection panel

20/08/2025

First appeared: https://healthcareandprotection.com/next-intelligence-adds-national-friendly-to-protection-panel/

Next Intelligence adds National Friendly to their protection panel

20/08/2025

First appeared: https://www.covermagazine.co.uk/news/4517915/intelligence-adds-national-friendly-protection-panel

Next Intelligence adds National Friendly to the protection panel

20/08/2025

First appeared: https://theintermediary.co.uk/2025/08/next-intelligence-adds-national-friendly-to-protection-panel/

Next Intelligence adds National Friendly to the refreshed protection panel

20/08/2025

First appeared: https://protectionreporter.co.uk/next-intelligence-adds-national-friendly-to-refreshed-protection-panel.html

National Friendly reports strong H1 growth and record Income Protection sales

12/08/2025

National Friendly has reported strong growth in the first half of 2025, with a 12% increase in new business compared…
News National Friendly Protection Adviser

National Friendly reports strong H1 growth and record income protection sales

07/08/2025

First appeared: https://ifamagazine.com/national-friendly-reports-strong-h1-growth-and-record-income-protection-sales/
Adviser News Protection National Friendly

National Friendly reports strong H1 growth and record income protection sales

06/08/2025

First appeared: https://theintermediary.co.uk/2025/08/national-friendly-reports-strong-h1-growth-and-record-income-protection-sales/
Adviser News Protection National Friendly

Record Income Protection sales for National Friendly

06/08/2025

First appeared: https://www.covermagazine.co.uk/news/4517333/record-ip-sales-national-friendly
Adviser News Protection National Friendly

National Friendly posts record Income Protection sales

06/08/2025

First appeared: https://www.moneymarketing.co.uk/news/national-friendly-posts-record-income-protection-sales/
Adviser News Protection National Friendly

National Friendly adds Toothfairy dental support to Friendly Shield

21/07/2025

First appeared: https://healthcareandprotection.com/national-friendly-adds-toothfairy-dental-support-to-friendly-shield/
Member Adviser News Health National Friendly

National Friendly marks the first anniversary of Friendly Shield by adding Friendly Dentist+ dental support for all new members

21/07/2025

First appeared: https://ifamagazine.com/national-friendly-marks-the-first-anniversary-of-friendly-shield-by-adding-friendly-dentist-dental-support-for-all-new-members/
Member Adviser News Health National Friendly

National Friendly adds dental support

21/07/2025

First appeared: https://www.covermagazine.co.uk/news/4516586/national-friendly-adds-dental-support
Member Adviser News Health National Friendly

National Friendly adds dental benefits to Friendly Shield offering

21/07/2025

First appeared: https://protectionreporter.co.uk/national-friendly-add-dental-benefit-to-friendly-shield-offering.html
Member Adviser News Health National Friendly

National Friendly launches Cover the Country campaign

11/07/2025

First appeared: https://www.covermagazine.co.uk/news/4516207/national-friendly-launches-cover-country-campaign
Adviser News Protection National Friendly

National Friendly launches ‘Cover the Country’ Income Protection campaign

11/07/2025

First appeared: https://theintermediary.co.uk/2025/07/national-friendly-launches-cover-the-country-income-protection-campaign/
Adviser News Protection National Friendly

Meeting real-life needs with real protection: Rethinking Income Protection for a new generation

30/06/2025

First appeared: https://www.iress.com/media/documents/C2P25222IressIndustry_voiceSummer_edition2025_V5.pdf
Member Adviser Insights Protection National Friendly

PDG announces signatories to the Claims Charter for 2025

24/06/2025

First appeared: https://protectionreporter.co.uk/pdg-announces-signatories-to-the-claims-charter-for-2025.html
Adviser News Protection National Friendly

PDG names 12 insurers to meet Claims Charter with hopes of two more

24/06/2025

First appeared: https://healthcareandprotection.com/pdg-names-12-insurers-to-meet-claims-charter-with-hopes-of-two-more/
Adviser News Protection National Friendly

PDG names insurers meeting 2025 Claims Charter standard

24/06/2025

First appeared: https://theintermediary.co.uk/2025/06/pdg-names-insurers-meeting-2025-claims-charter-standard/
Adviser News Protection National Friendly

PDG names 12 insurers in 2025 Claims Charter

24/06/2025

First appeared: https://www.moneymarketing.co.uk/news/pdg-names-12-insurers-in-2025-claims-charter/
Adviser News Protection National Friendly

PDG reveals Claims Charter signatories for 2025

24/06/2025

First appeared: https://www.covermagazine.co.uk/news/4515360/pdg-reveals-claims-charter-signatories-2025
Adviser News Protection National Friendly

National Friendly launches 24/7 virtual GP service

09/06/2025

First appeared: https://www.bristol247.com/business/better-business/national-friendly-launches-24-7-virtual-gp-service/
Member News Health Life National Friendly

New national account manager for National Friendly

23/05/2025

First appeared: https://www.covermagazine.co.uk/news/4414053/national-account-manager-national-friendly
Adviser News National Friendly

National Friendly appoints Chief Marketing Officer and recruits National Account Manager

22/05/2025

First appeared: https://protectionreporter.co.uk/national-friendly-appoints-chief-marketing-officer-and-recruits-national-account-manager.html
Adviser News National Friendly

National Friendly boosts leadership with two hires

22/05/2025

First appeared: https://www.moneymarketing.co.uk/news/national-friendly-boosts-leadership-with-two-hires/
Adviser News National Friendly

National Friendly appoints Chief Marketing Officer and National Account Manager

22/05/2025

First appeared: https://theintermediary.co.uk/2025/05/national-friendly-appoints-chief-marketing-officer-and-national-account-manager/
Adviser News National Friendly

Key health checks and screenings by age: Stay on top of your health at every stage

21/05/2025

First appeared: https://resourcehub.healthhero.com/healthhero/Newsletter/June_2025/June_2025_Newsletter_Health_checks_by_age_UK.pdf?utm_medium=email&_hsenc=p2ANqtz--hOgz7s9-O1AmkdC8h63Uo4lRERjHSOWCg42MvhPZkT64mf8moTbhtbaoAmZRX4EXiLYGk0e_T9GfI1PCRhWYkIJsOk3t_m0wjbZINHpA3Cm5VuO4&_hsmi=109586788&utm_content=109586788&utm_source=hs_automation
Insights Member Health Life

Protecting the rent

20/05/2025

First appeared: https://www.covermagazine.co.uk/feature/4413868/protecting-rent
Member Adviser Insights Protection

“This means improved clarity for the product”: National Friendly updates hazardous pursuits underwriting

19/05/2025

First appeared: https://protectionreporter.co.uk/this-means-improved-clarity-for-the-product-national-friendly-updates-hazardous-pursuits-underwriting.html
Adviser News Protection Underwriting National Friendly

National Friendly reports mental health decline amongst those involved in everyday accidents

08/05/2025

First appeared: https://protectionreporter.co.uk/national-friendly-reports-mental-health-decline-amongst-those-involved-in-everyday-accidents
Member Adviser News Protection National Friendly

A growing protection market is a win-win for UK plc and the nation’s wellbeing – analysis

24/04/2025

First appeared: https://healthcareandprotection.com/growing-the-protection-market-is-a-win-win-for-uk-plc-and-the-nations-wellbeing-analysis/
Insights Adviser Protection

National Friendly highlights the mental health toll of everyday accidents

21/03/2025

The Bruised Britain study found that among those who have had an accident in the last three years, over 1…
Adviser Member News Health National Friendly

Rosemount Financial Solutions (IFA) celebrates successful peer group event

19/03/2025

First appeared: https://ifamagazine.com/rosemount-financial-solutions-ifa-celebrates-successful-peer-group-event/
Adviser News

Increase in Income Protection sales for National Friendly

18/02/2025

First appeared: https://www.covermagazine.co.uk/news/4408820/increase-ip-sales-national-friendly
Adviser News Protection National Friendly

National Friendly doubles sales, boosts adviser engagement in 2024

18/02/2025

First appeared: https://theintermediary.co.uk/2025/02/national-friendly-doubles-sales-boosts-adviser-engagement-in-2024/
Adviser News National Friendly

National Friendly reports rise in Income Protection sales

18/02/2025

First appeared: https://www.moneymarketing.co.uk/news/national-friendly-reports-rise-in-income-protection-sales/
Adviser News Protection National Friendly

Young and wealthy driving demand for individual PMI ahead of NHS turnaround – analysis

13/02/2025

First appeared: https://healthcareandprotection.com/young-and-wealthy-driving-demand-as-need-for-individual-pmi-continues-ahead-of-nhs-turnaround-analysis/
Member Adviser News Health Life

Falls at home represent the most common type of accident

21/01/2025

First appeared: https://www.covermagazine.co.uk/news/4398090/falls-home-represent-most-common-type-accident
Adviser News National Friendly Life Protection

Younger adults more at risk from everyday accidents – National Friendly

21/01/2025

First appeared: https://healthcareandprotection.com/younger-adults-are-more-at-risk-from-everyday-accidents-national-friendly/
Adviser News Protection National Friendly Life

National Friendly adds optional sickness cover to its new Friendly Shield product, giving members more flexibility and protection

20/01/2025

The new sickness option includes both an income and hospital benefit for new sickness claims at the same benefit levels…
Member Adviser News Health National Friendly

National Friendly adds sickness cover to Friendly Shield

15/01/2025

First appeared: https://www.covermagazine.co.uk/news/4395692/national-friendly-adds-sickness-cover-friendly-shield
National Friendly Protection Member Adviser Health Life News

National Friendly adds sickness cover option to Friendly Shield

15/01/2025

First appeared: https://healthcareandprotection.com/national-friendly-adds-sickness-cover-option-to-friendly-shield/
Adviser Member News Health Protection Life National Friendly

National Friendly’s new Income Protection question set cuts application times by more than half

25/10/2024

National Friendly has announced it has reduced and simplified the questions on its Income Protection applications. This cuts the time…
Member News Protection National Friendly

National Friendly achieves a record sales month for Accident Only Income Protection

29/08/2024

Product changes were also made to improve the proposition for advisers and customers.
Adviser News Protection National Friendly

National Friendly introduces updates to its Income Protection policy

04/03/2024

The friendly society’s Income Protection policy allows members to choose a benefit amount of between £500 and £6,000 a month,…
Member News Protection National Friendly

National Friendly makes changes to its Accident Only Income Protection cover

15/01/2024

The new five-year claim period will pay a maximum benefit of £2,000 per month. For its hazardous pursuits’ members, the…
Member News Protection National Friendly