1st January 2024

We’re pleased to share that as of 1 January 2024, Oliver Jones has joined the National Friendly Board. Alongside this change, he has also been promoted to the role of Commercial Director.

With over 18 years of experience in various sales roles and industries, Oliver joined the Society in August 2017 as Commercial Development Manager. Since then, he’s been instrumental in developing our sales, marketing and distribution functions and was promoted to Sales & Distribution Director in May 2022.

This latest appointment will play a strong role in achieving our strategic goals moving forward. Oliver’s sales and distribution leadership and expertise will be key to diversifying our business partners allowing us to continue growing the Society and serving our members.

National Friendly’s CEO, Graham Singleton, comments “We are delighted to welcome Olly to the Board. He has already developed our sales and distribution offering substantially and I know he will continue to apply his expertise in this new role and support the ongoing growth of the Society.”

Oliver Jones adds “It’s a huge honour and responsibility to be appointed to National Friendly’s Board of Directors. I’m excited to take on this enhanced role where I will be focusing on strengthening our distribution channels and I look forward to contributing to the Society’s ongoing success over the coming years.”


The appointment is subject to regulatory approval.

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