Friendly Health

The new simple, affordable healthcare that supports your clients today and gives them peace of mind for tomorrow.

0333 014 6296

What is Friendly Health?

Friendly Health is an affordable, benefit-rich policy that helps your clients take control of their health today, and gives them reassurance if their health changes tomorrow and they need a diagnosis.

It’s designed to be simple, accessible and easy to understand, while providing preventative and diagnostic medical support so your clients can stay well, identify problems early, and recover quickly and smoothly.  

Available with three levels of cover -Gold, Silver, Bronze - to suit individual needs and budget. 

 It’s quick to apply for and quick to benefit from putting proactive health and wellbeing front of mind.  

Get a quote now

Open a policy for your chance to WIN a £250 Amazon card

Each time you open a policy between today and 31st December 2025, you’ll be automatically entered into a prize draw to win one of 3 Amazon gift cards. Terms and conditions apply.

Key features of Friendly Health

For clients aged 18-60. Your client can choose from 3 levels of cover from just £4.15 a week.

  • Managing health and wellbeing today

  • Friendly GP+: 24/7 access to a virtual GP for the whole family as standard and a wellbeing hub which includes confidential support for personal and work issues.

  • Friendly Dentist: In-app access to a dentist for the policyholder.

  • Dermatology:  Dermatology concerns are amongst the most common reasons patients get in touch with their GP – we have made this option more accessible via our virtual GP service.

  • Dietitian: tailored programmes from registered dietitians who will talk, amongst other things about sports nutrition, hormonal disorders (Coeliac, IBS etc), fat and muscle balance, and diet appropriate for diabetes or to boost mental health and energy levels.

  • Physiotherapy: online physiotherapy advice for your client to help prevent minor issues from becoming major ones. Under Gold membership, this benefit extends to their immediate family.

  • Mental Health Counselling: online therapy advice for policyholders, supporting emotional wellbeing as much as physical health.

  • If things change tomorrow

  • Consultations, scans and tests benefit: If something changes with your client’s health, they can quickly find out what’s wrong. Fast access to diagnosis not only makes the private route more affordable and accessible, but also brings invaluable peace of mind. This benefit can be used by those with Gold cover to claim for dental trauma, too.

  • Friendly Care: The services of a personal nurse to help clients with Gold or Silver cover understand and come to terms with their medical diagnosis, and to suggest next steps.

  • Health assessment: a home blood testing kit which allows your client to do a test and send it away for diagnosis against 24 conditions. 

Policy summary
Policy conditions

Choose your client’s level

Bronze Silver Gold

Diagnosis Pot: Consultations, scans and tests

£500 

£1,000

£1,500

Emergency Dentistry

x

x

✓ Via diagnosis pot

Excess per claim

£25

£50

£75

Friendly Dentist

Access to an online dentist

Access to an online dentist and emergency appointments

Access to an online dentist and emergency appointments

Friendly GP+ - Telephone/online access to a Private GP any time day or night

✓

✓

✓

Mental health

Up to 6 sessions

Up to 6 sessions

Up to 12 sessions

Physiotherapy

Up to 6 sessions

Up to 6 sessions

Unlimited for policyholder & immediate family

Dermatology

✓

✓

✓

Dietitian

×

✓

✓

Friendly Care

x

Telephone access to a nurse to discuss your diagnosis and offer suggestions to help you deal with it

Telephone access to a nurse to discuss your diagnosis and offer suggestions to help you deal with it

Health assessment

Can be purchased (£79)

Home testing kits free every 5 years, starting year 2

Home testing kits free every 3 years, starting year 2
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Friendly Health in action

*These examples are fictional and provided for illustrative purposes only

Free access to Friendly GP+

Our virtual GP service, Friendly GP+, is a free added benefit to your client's Friendly Health policy. It can be accessed over the phone or online 24 hours a day, 7 days a week.

This means your client will always have easy access to a doctor when they need their help.

Find out more about Friendly GP and Friendly GP+.

If the GP decides the condition requires further investigation or treatment, they can issue an open private referral letter to enable them to access the health care your client needs.

Your client can conveniently book an appointment with a practising GP at a day and time that suits them. They can book digitally via The Friendly GP web app, or via the 24/7 telephone helpline.

Appointments are available 24/7. They can book either a telephone or video consultation and choose whether to speak with a male or female doctor.

Should the GP feel your client would benefit from prescription medication, the medication can be delivered to any UK address or to a nominated pharmacy of choice. Your client will need to cover the costs of prescriptions.

The GP can also issue fit notes if necessary.  Your client will need to cover the costs of the medication and delivery fees.

Aches and Pains helpline. Physiotherapists help restore movement and function in patients that have been affected by injury, illness or disability. They will do this by delivering personalised exercise plans and supporting your client to be able to safely and independently complete a home exercise programme with verbal prompts and guidance.

Available from 8am – 8pm Monday Friday (excluding bank holidays)

Provides information and guidance on legal matters such as consumer rights, property, landlord/tenant, family and motoring law.

Support with advice for managers who are assisting their teams through any difficulties.

Guidance with money matters, including managing creditors, budgeting and debt management plans.

Provides information on a wide range of mental health and wellbeing related topics such as sleep, diet or exercise so your client can start to improve your day to day life.

The Wellbeing Hub is a confidential and secure online resource available 24 hours a day to help your client look after their mental health.  With access to monthly newsletters, insightful articles and short videos, there are lots of ideas on ways to improve your clients day to day wellbeing.

How our members rate Friendly GP+

Our Friendly GP+ service provides your client with peace of mind that they can access a GP for themselves and their family at any time, day or night.

Our members have rated the service:

Overall satisfaction

94%

for the overall experience they received as excellent, very good or good.

Recommended

91%

agreed they would recommend Friendly GP to a friend or colleague.

GP helpline star rating

89%

rated the helpline as 5 stars or 4 stars.

Data taken from reviews between January and July 2025.

Our Friendly Dentist Service

Your client will have access to a dental chat service via an online app. At Silver and Gold level they will also have help sourcing emergency dental services. Gold cover includes claims from the Diagnosis Pot for dental trauma because of an impact accident resulting in the need for dental repair. A great benefit at a time when an NHS dentist is sometimes hard to find.
 
Key features include:

  • Unlimited around the clock access to a dental chat helpline: connect with qualified dentists for trusted advice and guidance. By uploading photos and videos, seek a second opinion and personalised diagnosis and prescription (at an additional cost) within 24 hours. 

  • Expert-led videos on dental health: Tips and best practices to keep their smile healthy, from brushing techniques to lifestyle tips for oral care.

  • Smart educational articles: Easy-to-read articles written by dental experts, designed to give your client practical advice on maintaining their oral health.

    Plus - on Gold and Silver policies

  • Symptom checker tool: your clients can check issues and get guided next steps.

  • 10% discount on cosmetic dental treatments: such as teeth whitening, straightening and at-home oral care kits. 

  • Video call examination: the option to pay for a video examination using any smartphone camera to detect dental issues and problems.

  • Emergency online dental appointments: fast virtual support when urgent issues arise.

  • Help finding in-person emergency treatment: our dentists assist with local clinic sourcing*.

*At Silver and Gold level, our dental team will make reasonable efforts to help your client find and arrange an appointment with a local clinic for in-person care. However, we cannot guarantee appointment availability, timing, or acceptance, as these depend on 3rd party clinic capacity and discretion.

Find out more about Friendly Dentist & Friendly Dentist+ today

Friendly Care when clients need personal nurse support

Clients with Silver or Gold cover can use our Friendly Care service when they get a diagnosis and don’t know what to do next. Whether that’s finding a treatment provider or simply being able to ask questions about their diagnosis and what it might mean for them and their family.  

Your questions answered

To apply your client needs to be:

  • Aged between 18 and 60 when the policy starts

  • Living in the UK (this doesn’t include the Channel Islands or the Isle of Man)

  • Able to pay for the policy from a UK bank account

  • Registered with a UK doctor with access to at least the last 2 years of their medical records

No, we won’t ask any medical or health related questions, which makes the application quick and simple, and acceptance is guaranteed regardless of medical history.

This policy is designed to support new medical conditions or injuries which are first suffered after the policy starts, and not things which existed before we agreed your clients’ cover.

This will be arranged by our claims team in coordination with a medical consultant. Your client just need to pay the excess based on their chosen level of cover, we’ll take care of the remaining costs, up to the annual limits specified in your policy.

If your client has Gold cover and needs emergency treatment for a dental trauma, they can claim back money for that too, up to their cover limit of £1,500

Your client will pay an excess of £25, £50 or £75, depending on thir cover level, plus any amount over and above the limits available from the policy.

The policy also has a range of benefits which are free to use. Your client may have to pay standard charges for things like prescriptions and listed dental services but this will be discussed in your appointment.

These are listed in the benefits table above . Some are monetary limits, some are simply limits to how many sessions can be undertaken.

Your client and their family have free access to our virtual GP service. It’s called Friendly GP+ and it can be accessed over the phone or online 24 hours a day, 7 days a week.

They will also have access to Friendly Dentist+, our dental helpline service that provides a dental chat helpline, and depending on their cover level, emergency appointments, online check-up service and prescriptions.

For silver and gold policies, we also offer Friendly Care which gives access to a private nurse for emotional support, advice and signposting. The nurse is trained to support patients through illness or injury.

We’ll give the full details on how your client can access the services when you take out a policy, or they can go to our Access Friendly Health page to find out more.

Any other questions?

If there’s anything else you want to know, please give us a call on 0333 014 6296 and we’ll be happy to help.

9am to 5pm Monday to Friday excluding bank holidays. Calls are recorded for training and quality purposes. Calls from UK landlines and mobiles cost no more than a call to a 01 or 02 number and will count towards any inclusive minutes.

Next Steps

Apply online

Applying is quick and easy. 

Choose this option if you:

  • Already have a login
  • Want to put through an online application
Get a quote now

Apply to work with us

Get access to our quote calculators, online application forms and useful collateral.

  • Fill in an application today
  • Give our Broker Support team a call if you have any questions
Work with us

0333 014 6244

Monday to Friday / 8am - 6pm

Important Information

  • The services are available after the first 7 days of the policy starting. For Gold policies, the emergency dentistry benefit is available for injuries sustained after the first 12 months.
  • This policy is designed to help provide a diagnosis of a new medical condition that starts after the policy is opened. It does not cover existing medical conditions.
  • If your client needs to make a claim for a consultation, test or scan to find out if something is wrong, they must contact us so we can manage it.
  • Payment will be reviewed each year and could stay the same, go up or down.
  • This is not a private medical insurance policy.
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