Discover how three innovative products are redefining income protection to cover more people.
Backed by our in-depth market research, our product range offers credible solutions for every client need, budget and situation – from comprehensive Income Protection with flexible underwriting to the affordable Accident Only Income Protection and the fast cover of Friendly Shield.
Our Bruised Britain research series uncovered the growing risk of financial instability faced by millions of people. The reality is often that traditional protection products and processes are not always fit for the realities of modern consumers.
Yet the need for protection is growing. That’s why we’ve developed our award-winning protection range.
Our protection range has been recognised with three major 2025 awards:
Outstanding Protection Product Innovation (Winner)
Outstanding Individual Income Protection (Winner)
Best New Product / Enhancement (Highly Commended)
We’re on a mission to protect more people. Our protection range offers the scope to match real needs with products built for real life.
Now with faster underwriting and improved pricing to address clients’ concerns. Helping you serve a wider range of people, particularly aged 35-45 for 5-year reviewable policies.
Enhanced underwriting and broader acceptance
60% faster applications, 65% STP, same-day manual decisions
Ideal for clients wanting comprehensive cover
Inclusive, affordable cover without the medical questions that stop conversations, ideal for those who may struggle to take out fuller forms of protection.
Affordable protection for accident risk
Perfect for price-conscious or health-challenged clients
Keeps income secure when budgets are tight
The ideal quick sell for affordability-limited clients, or simply those put off by complex, time-consuming applications.
No underwriting, no medical questions, no income checks
Applications in under 5 minutes
Premiums don’t increase with the client’s age
Perfect for gig workers, renters, and first-time protection buyers
Our Bruised Britain #2 report underlines in alarming detail why this fresh approach to protection is so important.
In the last three years nearly a third of UK adults have had an accident which has led to time off work – ONS population data suggests that’s 16m people.
Each accident costs an average of £1,674 – well beyond many people’s savings.
Workers in modern roles (gig, self-employed, shift work) are largely uncovered.
Savings buffers are shrinking.
The conclusion: millions of people are one accident or short-term illness away from a financial crisis. Your clients need protection – but traditional protection may not hit the mark.
Our award-winning, research-backed product range redefines what modern protection looks like – and gives you new tools to engage your clients.
The secret? Making protection simpler and more accessible. The opportunity? New tools in your product toolkit. The impact? Protecting more people.
Contact our team using the number below and we can help with any questions you have.
0333 014 6244Monday to Friday / 8am - 6pm
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