National Friendly raises the bar with the launch of its new Extensive private medical policy


National Friendly’s latest launch in the private medical insurance (PMI) market is its flagship “Extensive” policy, which offers policyholders unlimited cover and excellent service.

This is part of National Friendly’s strategy to expand its coverage in the PMI market.  This policy is tailored specifically for the needs of customers looking for prompt private treatments, delivered by specialist consultants who will work with them to define and agree treatment pathways.

The policy also includes a complete range of cancer cover, with no limits on out-patient treatments, scans, diagnostics and operations, plus benefits to improve the customer experience, such as private GP access.  There is also support for customers’ wider wellbeing by providing for regular well-person checks.

In a further move, in response to customer and intermediary feedback, National Friendly is offering cover for families, couples and single parents.

In partnership with market leaders HealthHero, policyholders will also have unlimited virtual GP access, which means getting medical worries checked out at an early stage becomes simple.

Announcing the new launch, CEO Graham Singleton said, “We have worked hard to deliver a policy that has easy access to diagnosis and effective treatment, as it is now clear the NHS alone cannot take the strain of delivering all medical care to all of those that need it. Our new Extensive policy now offers a real choice and a broader selection of life changing treatments, delivered quickly through our consultant led approach to claims.”  

HealthHero’s Commercial Director, David Jennings said, “We’re delighted to partner with National Friendly to extend use of our market-leading virtual GP service to all of its private healthcare policy holders. It has become increasingly clear over the past few years that remote teleconsultation is going to play a major role in the healthcare industry and that organisations have vested interests in keeping their employees and members healthy, as well as enhancing services and benefits. As the largest digital telehealth company in Europe, we now cover 30m lives and growing, so we are well-placed to serve and support our partners such as National Friendly in this growing need.”

To mark the launch, National Friendly is offering clients a discount equal to the first month’s premium for all qualifying policies, this will be on offer for 3 months from the launch date (7th April 2022).

Graham Singleton closes, “Following the pandemic, we believe private medical insurance will inevitably play a more central role for many people. New, innovative solutions are needed to help take the strain off of the NHS, provide people with choice over the service they receive, and give them peace of mind.  It falls to our industry to innovate and lead the way.” 

For more information visit

National Friendly has been providing long-term solutions to the needs of members for over 150 years. This policy is a reminder of the care it devotes to customers who want a better level of service.


National Friendly is a trading name of National Deposit Friendly Society Limited. Registered office: 11-12 Queen Square, Bristol BS1 4NT. Registered in England and Wales no. 369F. National Deposit Friendly Society Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Our Financial Services Register number is 110008. You can check this at: National Deposit Friendly Society Limited is covered by the Financial Services Compensation Scheme and Financial Ombudsman Service.