National Friendly Protection Products Now Available to Intermediaries Through iPipeline’s SolutionBuilder Portal


iPipeline® – a leading provider of low code / no code content-enabled digital solutions and services to the life insurance and financial services industry – today announced that National Friendly has selected its award-winning protection portal, SolutionBuilder, to help widen its reach with intermediaries.


The partnership means that intermediaries can now access National Friendly’s range of Income Protection products through SolutionBuilder, which enables advisers to easily compare quotes, product features and accelerate the apply process. SolutionBuilder currently drives approximately 50 percent of all intermediary sales in the UK.


Founded in 1868, National Friendly is a mutual society whose aim is to help its members meet their health, welfare and protection needs. The Bristol-based insurer will use iPipeline’s award-winning portal to drive growth of their short-term Income Protection products.


 “I believe that this partnership will offer maximum support to our intermediaries whilst boosting the distribution and visibility of our innovative range of income protection products,” Oliver Jones, Head of Sales and Marketing at National Friendly, said.  “This is an important new market for us. Already, our full Income Protection policy received a GOLD rating from the independent Protection Review, so we are confident this will be a successful launch, which will give advisors great solutions for their clients’ needs.”


 “We’re excited to welcome National Friendly, and look forward to developing our new partnership. In this ever-competitive market, as insurers adapt and innovate, SolutionBuilder continues to evolve to meet those changing needs,” Ian Teague, UK Group Managing Director at iPipeline, said. “We’re always striving to save advisers’ time by providing tools they can utilise through the recommendation process. SolutionBuilder is much more than a simple price comparison tool; it’s an innovative solution to help advisers and organisations grow their business.”


Media Enquiries

Nick Jones, Senior Marketing Manager, 07712 011074,

Matt Morris, Carr Consulting & Communications, 07717 420693,


Notes to Editors

About iPipeline UK

iPipeline UK is a leading provider of business intelligence, e-quote, e-application, policy delivery, e-signature and policy holder services to the UK life and pensions market. iPipeline’s SSG Digital® Platform offers the UK’s broadest range of integrated and licensed solutions used by leading providers, distributors, and their IFAs via their Websites or CRM systems. To learn how you can better use iPipeline’s industry-leading solutions to streamline and accelerate your business activities, visit us at


National Friendly is a trading name of National Deposit Friendly Society Limited. Registered office: 11-12 Queen Square, Bristol BS1 4NT. Registered in England and Wales no. 369F. National Deposit Friendly Society Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Our Financial Services Register number is 110008. You can check this at: National Deposit Friendly Society Limited is covered by the Financial Services Compensation Scheme and Financial Ombudsman Service.