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425 Financial Solutions rebrands to become National Friendly Financial Solutions

The specialist telephone-based financial services company, 425 Financial Solutions, has changed its trading name to National Friendly Financial Solutions. This move brings their branding in line with their parent company, National Friendly, the Bristol-based mutual society.

As part of the rebrand, the National Friendly website has been revamped to include new pages dedicated to National Friendly Financial Solutions, replacing the old 425 Financial Solutions website. The site now provides a one-stop shop for customers looking for both financial advice and protection and savings products.

National Friendly Financial Solutions provide bespoke financial advice on retirement planning, life and health cover and investments from their qualified Independent Financial Advisers, as well as a non-advisory comparison service provided by their Sales Executives.

National Friendly Financial Solutions Advice Team Manager, Chris Nutt, said “We are thrilled to have brought our branding in line with our parent company, National Friendly, and are excited for the positive strides forward this is sure to bring us. Building long-standing relationships with our customers is incredibly important to us, and we believe this change will make finding the right financial adviser easier for National Friendly members and new customers alike, allowing us to go from strength to strength over the coming years”.

For more information on National Friendly Financial Solutions, please visit the National Friendly website at

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