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National Friendly appoints new Head of Sales and Marketing

Intermediaries

National Friendly has appointed Wayne Carter as the firm’s Head of Sales and Marketing to grow its Private Medical Insurance (PMI) intermediary network a move which signals National Friendly’s commitment to growing and strengthening its business with plans to expand into the later-life care insurance market later this year.

Carter Wayne

National Friendly relaunched into the PMI market last year and has been engaging with the broker community since then. It has also taken on board feedback from brokers on its healthcare product proposition and will be communicating the revamped product over the next month. 

However, in the view of National Friendly this is not enough. National Friendly wants to make a real difference to the PMI market by offering and selling products that best meet customers’ needs and in order to do so it needs the commitment of the broker community to support it in achieving this. With this aim National Friendly is proud to announce that Wayne Carter will be joining the company as Head of Sales & Marketing using his skills and experience in the broker market to make the real difference that they are seeking. 

Prior to joining National Friendly Wayne worked as a Sales Director at April UK, and previously as Sales Director and Co-Founder of Positively Money and Active Quote Health. 

At National Friendly, Wayne will be responsible for developing and maintaining relationships with strategic partners, intermediaries and affiliates. He will also play a key role in the development and execution of National Friendly’s business strategy, business planning and distribution, as well as the day to day management of the Society’s products, sales and marketing functions.  

Wayne Carter, Head of Sales and Marketing at National Friendly, said:

“I am excited to join National Friendly at this time in its continued development within the PMI broker market. I intend to apply my experience in this market to help National Friendly grow and expand its current portfolio of products whilst drawing on the lessons learnt by National Friendly from its previous experience within the PMI broker market place. ”

Jonathan Long, Chief Executive Officer at National Friendly, said:

"We are delighted to welcome Wayne to the National Friendly team, which demonstrates our continued commitment to growing our presence in the intermediary market.

National Friendly has plans to roll out a number of innovative new products and services over the next year, both in the PMI industry and to meet the growing need for later life care funding. Wayne’s extensive experience will play a key role in developing the relationships with intermediaries and other strategic partners that will be crucial to those plans.”

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