National Friendly has developed a unique range of inclusive, award-winning protection products – simple to sell, with no underwriting and instant cover. When full income protection won’t fit, too many conversations stop there. That means clients are left without cover and business is left unwritten.
But the conversations don’t have to stop there. With Accident Only Income Protection and Friendly Shield, you have a clear way to continue the conversation, place the case, and generate additional revenue.
“The Accident Only Income Protection and Friendly Shield options stand out. Offering generous benefits without medical underwriting opens doors for so many underserved clients. It’s not just innovation for innovation’s sake, it’s built around real client needs.”
Every time a protection conversation stops at “this won’t fit”, there’s a case that isn’t being placed and revenue lost. But it doesn’t need to be like this.
With the right approach, those same clients can still be protected, resulting in written business.
In just a few minutes, with Accident Only Income Protection and Friendly Shield, your client can have some cover rather than none, and you generate a whole new revenue stream. The effort required is minimal and the benefits are real and significant.
Even a small number of unplaced cases each month can translate into significant lost revenue.
Imagine you have 100 IP enquiries a month…
from just 100 IP enquiries a month.
For every case you place you could make on average £912 from the same client base, without changing your core advice process. Not ‘As few as 50….
Figures based on: Friendly Shield monthly premium of £40, 190% ¦ Accident Only Income Protection monthly premium of £25, 190% commission….
Simply enter your monthly declined IP client numbers to view your potential earnings.
Assuming a monthly premium of £25 you could increase your revenue by around £0 a year if these declined cases were placed with Accident Only Income Protection.
“There’s been a long-standing gap for clients who fall through the cracks of traditional income protection: those with health issues, lower or fluctuating incomes, or tight budgets. Friendly Shield finally gives us a way to say yes to those clients with a solution that’s simple, fast, and genuinely useful.”
For over 150 years we’ve protected people who would otherwise not have any insurance cover. When full IP isn’t suitable, these solutions help you keep the conversation going and place the case.
Friendly Shield
Fast access short-term cover for accident and sickness – perfect for gig workers, renters, and first-time protection buyers.
Accident Only Income Protection
Affordable protection for accident risk – perfect for price-conscious or health- challenged clients.
Outstanding Protection Product Innovation (Winner)
Outstanding Individual Income Protection (Winner)
Innovation of the Year
Highly Commended
Best New Product Category (Highly Commended)
Best Income Protection Provider (Shortlisted)
Outstanding Underwriting Team (Finalist)
Customer Service: ‘Above and Beyond’ (FInalist)
Best Individual Protection Provider (Finalist)
Best Add-on or Support Service 'Insurer' (Finalist)
“Friendly Shield’s simplicity and affordability make it a valuable option for many of our clients, and we’re pleased to see innovative solutions like this meeting diverse needs.”
We focus on helping advisers do more with every client conversation.
We are proud to provide:
Accessible underwriting support
Responsive service levels – 24-hour turnaround
A broker portal that makes your life easier
Strong BDM relationships
Because placing more business shouldn’t be harder, it should be easier.
“Their underwriters are accessible, fast, and focused on helping, not hindering... The claim support is equally exceptional, with personal, compassionate service reflecting brilliantly on me as an adviser. For me, National Friendly has gone from a niche option to a go-to provider, they’ve earned my trust, and my business.”
When full IP doesn’t fit, the opportunity isn’t lost. Discover how Friendly Shield and Accident Only Income Protection help you place more cases and generate more revenue.
Contact our specialists on 0333 014 6244 and we can help you with any questions you have.
Contact our team using the number below and we can help with any questions you have.
0333 014 6244
Monday to Friday / 8am – 6pm
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