Serving those most at financial risk
54% of Friendly Shield claimants earn under the UK’s average salary (£30,660)
Claims are skewed towards customers earning £20k–£30k, showing National Friendly is supporting those who would struggle most without income
Majority of claims come from Occupation Class 4, representing labour-intensive, higher-risk roles
These are the people who can’t work from home, can’t “take the hit”, and can’t afford gaps in income, and we’re proud to be the insurer that stands with them.